Understanding Website Traffic Hits, Page Ranks, and Web Analytics

Knowing how to optimize your content and having over a hundred website traffic hits within a short period of time won't make any sense on your business if you do not know what they are for. You have to know how to analyze your website traffic statistics so you can use them in tweaking your business and marketing plans. The information on the number of visitors that came by your website may be combined with other pertinent data such as the frequency of views your pages were exposed to, when your website is visited, from where your visitors originate, and how long your visitors stay on your website. All these information are extremely important for you to determine how you can build your online business.


Before going any further, there are a few basic website traffic terms that you should understand:


1. Website traffic hits – The number of hits are measured in terms of the number of files that are served up as recorded in the web server log file. Your hit count does not necessarily equate to the number of visitors who passed through your website. For example, a webpage that has three images would count as four hits, with one hit for the webpage and three hits for the three image files. Multiply this by the hundreds or maybe thousands, and you have a bloated hit count that does not necessarily reflect the same increase in the number of visitors to your website or in the amount of business you are generating. A good way to track this is by installing Google analytics for Wordpress in your blog.


2. Page ranking – This represents the popularity of a website in the search engines which are normally Alexa and Google. These search engines measure the number of visits each website enjoys and ranks them accordingly. Try visiting a popular website and scrolling down to the bottom where the Alexa Page Rank or Google PR box is often situated. You will see there a ranking that indicates how the website compares to others in terms of number of visits. Believe it or not, some popular themes attract more visitors than others do, and this plays a big role in your site's ranking. If you are ranking high in these page rankings, it means that your website is getting visits more than the others. Some controversy surrounds the rankings since many website owners find that they are not regularly updated.